Dunkin Donuts has been around since 1950. Its mission back then was to serve guests high-quality coffee and donuts with fast and friendly service at an affordable price. The company is still around because it has changed with time. The marketing now is to focus is on raising the bar on the quality and variety of foods and beverage available in the quick-service industry.
Dunkin donuts a strong social media campaign., like Twitter.
Example of one of their campaign was:
Where if you tweet a picture of yourself drinking Dunkin coffee or eating a Dunkin Donut you would be given a free doughnut.
They are now changing their name to just Dunkin, because the tagline line was “American runs on Dunking, so they changed it to just Dunkin. It has help sales have gone up since the name changed.
I think that Dunkin, has been able to change and keep up the business with all the new advisement out there, and they update the marketing strategy according to where the American’s are going and doing.
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