Week 3 Blog

1: The emails that I am getting from all are good. The Black Rifle Coffee their emails are just once a week or just when they are having a sale. The 1776 United, now their emails are every Wednesday, which are talking about what is new and what is on sale. I do get a lot more of those emails, they let their customers know what is going on.  The Dunkin Donuts is okay, they don't do a lot of emails, they are more Twitter and Instagram for their product.

2: The Black Rifle Coffee website, their website is very informative. They have what their product is about, what they are selling, how to be a member all on the front page. I think they are not using the internet to their full advantage. I know that they are on Facebook, Instagram, and Twitter. They are more on Twitter than any other social media. I know that their Instagram, show lots of their product, but it’s the same thing on Facebook too. They don’t post anything different from Facebook or Instagram.

3: The Black Rifle Coffee website does target their audience; they are targeting people who like coffee. The home page is all about what kind of coffee and merchandise that they are selling.  When you scroll to the bottom of the page it tells you more about who they are, why it's the best coffee around, and who they support and why.  They are getting the word out about the coffee, by merchandise with their name on it, and most importantly why they are making the coffee.  The goal is to support the troops, police officers, and first responder with the proceeds from the coffee.