Blog Project Week 7

Blog Project Week 7

1.    Describe how one of the companies you are following handle customer PII.

2.    Do you think the company is doing enough to protect PII? What more could be done? What actions would you recommend the company take to protect the privacy of their customers' personally identifiable information (PII)?

3.    Discuss the above in your blog.

One of the websites that I am following during this course is 1776 United, It’s a store that sells Patriotic, Pro 2nd Amendment apparel and designs and printed out of Atlanta, GA. Their privacy policy breaks it down in section for better understanding. They tell you what they do with your information, how they get it, the consent, disclosure, Shopify, third-party service, security, cookies, age of consent changes to the privacy policy and ending it with question and concerns.

I read over the policy, they are following the rules, the interesting this that I noticed was that they collect your information when you sign up for the email list and ordering something so they can offer the same product to you that you might like based on what you order before.  The another thing that I read was about Shopify, which is an online e-commerce a platform that allows them to sell their product and service to us. And our data is stored through Shopify date storage, with is secures server behind a firewall.

I think they are doing a good to protect our information, they have an outside company that they are working with. I think they should be a little more aware of not just the email, but the information we put in for our credit cards. Based that they are a small business, I feel that they are doing a good job.

https://1776united.com/pages/privacy-policy

Blog Project Week 6

WEEK 6 ASSIGNMENT

1.    Analyze the website and mobile presence of the company you are following.2.  Discuss in your blog. Has the company followed good web design principles? Are mobile applications easy to find and use? What suggestions for improvement might you make based on good web design principles?3.    Discuss the above in your blog.

The company I am following is Black Rifle Coffee.

I feel that they are following web design principles, by have the web site be very simple, with a good image to show what they are selling and what their purpose is. It is easy to navigate, with good communication, easy to read and load very quietly no images not showing up.  The mobile site it’s just the same as the same points as the website just in a small version and it does not lag with loading the images on the phone. Has the same basic information just more compact than the website. The mobile application is easy to find and very used to use. I do most of my ordering from the mobile site then the website.  Right now, there are advising for Father’s Day which is good, its right at the top and has a bundle under the big ads about it, which I think is a good idea.

Suggestion for improvement might be clean up the white space a little better, has some white space that is on the design.  Suggestion on the mobile site not to have the help button keeps popping up.  I like their website and had it pops with the images and easy to navigate with no problems.

https://www.blackriflecoffee.com/

Week 5: Blog Project

1.    Go to several webs pages or content sites and look to see what ad formats are used. Do they conform to IAB guidelines? (Links to an external site.)Links to an external site. Go to the same page on a mobile site and compare. Were there differences, and why do you think so? Are any of the advertisers using Mobile Rising Stars and which ones?

2.    Discuss the effectiveness of these ads in your blog. If you can find ads related to your company you are following, discuss also.

The first website that I went to was 1776united.com. On the computer, it is big and is well layout.  The information is down at the bottom.  Does not have any extra ads, has red buttons on the site if you have a question or need help.  I then pulled it up on my phone, big different.  The information is very condensed. Has a pop up that once you to send you notifications. Then at that top is to open in the app. Has everything in little blocks or sections instead of layout all big.

The second westie that I went to was Dunkin Donuts. Which is now just Dunkin’.  At the top of the web page, it talks about the terms of use and privacy policy have changed and must be answered to go forward.  Then it asks to sign up for their mobile app. Then it talks about the National Donut Day, which is June 7th, 2019.  The rest of the website layout is just fine, very informative.  I pulled it up on my phone, and the site looks just like the website on the computer. The only thing different is it asking for the locations of your service, so they can see which restaurant the closes to you is.  It also asked you to be added to the home screen.  The rest of the site on the mobile is just like the website layout, just smaller.

The last website that I went to was Bath and Body Works. I pulled it up on the computer and as soon as the page pulled up. Had a pop about sign up for the email.  Had to click it off or sign up to move forward. Had the normal page layout, what is on sale, where all the information is located. The page was bright and very eye-catching. The rest of the information was done at the bottom of the page.  Went to the mobile site, the information was done smaller, the sale items right at the very top, flashing for you. Had to scroll down to find the other information, like if you wanted to shop by category. The mobile site had all the sale stuff at the very top as the page came up.

Now if you go to sites that are not like name band company as I did you will find lots of ads on a page. One of the sites that have lots of ads is going to be allrecips.com. They have ads at the very top of the page. Once you click on the recipes it has ads on the side of the page too. Now on the mobile site, it gets very hard to look at a recipe, because you must wait for the ads to load to move down the page.  

Week 4

1.    Analyze the natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? What steps should the company take to improve both its organic and paid search rankings?

The Black Rifle Coffee company has a natural search with there website. It is very trusted worth, have very clear commutation about their product and price. The website is easy to find on the search engine. I think some improvements on the website could be not to block it right away to sign up for the coffee or the month club. That is happening as soon as you pull up the website. Other than that, the website is very nice, and the graphic goes with the company.  They might want to identify some more target keywords, update the content regularly, and may be used to use alt tags