Week 4

1.    Analyze the natural search engine rankings of a company you are following and its social media presence. What improvements can be made, if any? What steps should the company take to improve both its organic and paid search rankings?

The Black Rifle Coffee company has a natural search with there website. It is very trusted worth, have very clear commutation about their product and price. The website is easy to find on the search engine. I think some improvements on the website could be not to block it right away to sign up for the coffee or the month club. That is happening as soon as you pull up the website. Other than that, the website is very nice, and the graphic goes with the company.  They might want to identify some more target keywords, update the content regularly, and may be used to use alt tags